WebThe message passes through the different processing stages. The peripheral route however is a shortcut. It’s activated by so called ‘peripheral cues’ like humor, credibility of the source, fear, or desire. The theory tells us that persuasive attempts should take into consideration the predispositions of the audience, specifically a) the ... Webperipheral processing on attitude.1 Either one, or both, may be true. The distinction being made can perhaps best be il-lustrated by the following equation: Attitude = a + 31CP + f2PP + error, where CP is central processing and PP is peripheral processing. According to this equation, motivation may influence attitude in two ways. One way is by ...
What is central and peripheral route processing? - Studybuff
Web16. feb 2024 · Peripheral route processing is an indirect route, which involves a low level of elaboration, and uses peripheral cues to associate positivity with the message (Petty & … Web26. nov 2024 · Peripheral Route Processing (also known as Peripheral Route To Persuasion) occurs when someone evaluates a message, such as an advertisement, on … netheressenz wow
Some Central and Peripheral Thoughts on the Routes to Persuasion
WebPeripheral Route Processing (also known as Peripheral Route To Persuasion) occurs when someone evaluates a message, such as an advertisement, on the basis of physical … Web23. okt 2024 · The Elaboration Likelihood Model includes two routes to persuasion: the central and the peripheral. The central route involves the recipient engaging in the critical analysis of the message’s content, while the peripheral … WebPeripheral route processing Peripheral route processing occurs when message interpretation characterized by consideration of the source and related general information rather than of the message itself. netherest